Bloomberg
Compliance Data for Financial Outcomes
Type: Vision | Role: Lead UX Designer | Design: Service | Duration: 3 Months
To comply with the non-disclosure agreement, I have omitted and obfuscated confidential info. All info in this case study is my own and does not necessarily reflect the views of Bloomberg.
THE ASK
Enable compliance to be a potential profit center, not just a cost center
Bloomberg Compliance, which surveils and records communications data for financial institutions to manage their regulatory risks wanted to move away from being a cost center, to being a business driver of financial outcomes.
To increase the odds of our executive sponsor getting approval and funding to realize the vision while balancing the internal politics across the organization, we focused on the following
Showcase how it would complement Bloomberg’s offerings
Source for compelling use cases across the organization
Move the vision beyond a slide deck, and into a tangible prototype
MY ROLE
Served as the translator of the executive sponsor’s vision (in his head) to the mocks that resonated across the organization.
Design Lead
Managed the relationship with the executive sponsor
Provided leadership and guidance to the UX designer & Visual designer
Product Designer
Flows & mocks for the Compliance Lead & Research Analyst roles
Collaborated with Engineering on feasibility in concepts
UX Researcher
Planned & conducted interviews & concept testing across the org
Facilitated hybrid workshops for the compliance & financial groups
Complement Bloomberg’s Offerings
We built a system map of the different Bloomberg offerings to highlight their interconnected and complementary roles and how the new compliance data product, Interaction Analytics, could connect to this ecosystem.
Bring the Organization Together
We worked with numerous departments and consolidated the shared perspectives across the organization through interviews and co-creation sessions to encourage our client to band together and to take that confident leap forward in how to use this interaction data to showcase its value.
Sourcing & Converging on Business Use Cases for different Roles
We interviewed numerous departments across the globe to understand the different actors within the system and the use cases and pain points of customers. We decided to focus on the following roles
Portfolio Manager
Research Analyst
Desk Head
Compliance Lead.
Getting Executives to Sketch Visualizations
We knew it was necessary to get to a deeper level of detail with the financial executives. We organized co-creation sessions with both the business and compliance group and focused on sketch concepts as inspiration for exploration.
I interconnected the different roles, their responsibilities and communication data that would enhance their work into a quality of interactions map. This also showcased how Interaction Analytics could level up an organization.
Make the Vision Tangible
By getting the organization to focus on specific use cases and narratives, we created a believable future through data visualizations that rallied the organization around customers’ problems and the data needed.
Aligning around the Narrative
We aligned the team with a focus on a believable future narrative that would resonate within the organization and bring the different departments together.
Centered on the Data & Visualizations
We focused on using similar visualization tiles across the different scales so as to focus on the data, knowing there are numerous Business Intelligence (BI) tools in the market that could visualize this data.
Research Analyst Lead Final Mocks
I created the high fidelity mockups and prototypes detailing the desired user experience that focused on
Responsiveness and discussions of their analysts with customers
Understand how their reports are resonating with their customers
Compliance Lead Final Mocks
I created the high fidelity mockups and prototypes detailing the desired user experience that focused on
Overall sense of compliance across the groups they’re responsible for
Investigating individuals by correlating events and comms data to form a clear picture for compliance
Outcomes & Reflections
Our stakeholder was finally able to articulate his vision in a tangible manner across the organization. He received his funding to build out his vision and came back as a contributing speaker in our company webinar to share his experience of using visions to get buy-in within organizations.
Being able to dive deeper into visualizations and data was a great learning opportunity to clearly communicate relationships of data points, improving my understanding of data, and telling a story with data dashboards.
